Business fact file

Your business fact file

A business fact file is a single page on your website that states the facts about your business, clearly and in one place. AI tools like ChatGPT and Google's AI answers read pages like this, so they describe your business accurately instead of guessing.

About 20 minutes
Only * fields are required
Your answers save as you type

Official information

The basic facts about the business. Short, one-line answers.

Legal name *

As registered, e.g. on your ABN or company certificate.

Trading name *

The name customers know you by.

Entity type

Registration number

ABN, ACN or NZBN.

Year founded *

Headquarters *

Suburb and city is fine if you do not publish a street address.

Areas served *

Core expertise *

What the business is mainly known for, in one line.

Secondary services

Website *

LinkedIn company page

Contact email (public) *

The address customers should use. We will also reply to this address.

Phone (public) *

Key personnel

The people behind the business. Founders first.

Key people *

One per line: Name | role | one line on their background | LinkedIn link

Company background

How the business started, how it has grown and where it is now. Facts and dates, in order.

How did the business start? *

Key milestones

One per line: Year | what happened

Where is the business today?

Primary services

Your main services. Add up to three here, and any others in the box below.

Service 1: name *

Who it is for

What the service involves

Service 2: name

Who it is for

What the service involves

Service 3: name

Who it is for

What the service involves

More primary services

One per line: Service | what it involves | who it is for

Secondary servicesOptional

Other services you offer. A short line for each is enough.

Secondary services

One per line: Service | short description | who it is for

Notable clients and projectsOptional

Named clients or recognisable projects. Only include what is public and you have permission to share.

Clients and projects

One per line: Client or project | what you did | year | link

Do you have permission to name these clients?

Methods, tools and techOptional

Anything you have named and own, plus the software and platforms you use.

Named methods, systems or tools you own

One per line: Name | what it does | the problem it solves

Software and platforms you use

Content and thought leadershipOptional

Things you publish or contribute. Skip anything that does not apply.

Blogs, channels, communities or tools you run

One per line: Name | what it is | link

Guides, courses, templates, calculators or free tools

One per line: Name | link

Talks, research, published data or industry contributions

One per line: What | where | year | link

Why customers choose you

Specific, provable reasons. "Fixed-price quotes" or "24/7 call-outs" works. "Best service in town" does not.

Reasons customers choose you *

One per line. Numbers, guarantees, licences, response times and warranties are ideal.

Frequently asked questions

The questions customers ask you most, with your answers. Aim for 6 to 10.

Questions and answers *

Write each as: Q: question, then A: answer on the next line.

Instructions for AI assistants

How AI tools like ChatGPT, Gemini and Claude should describe your business.

How should the business name be written?

Where do you work, and where do you not?

How should your services be described?

What should you not be confused with?

e.g. a business with a similar name, a previous owner, an old address.

Where should enquiries go?

Anything else

Last step. Add anything we have not asked about, then send.

Anything else we should know?

Links to your About page, brochures or brand documents are helpful too.

I confirm this information is accurate and I am happy for it to be published on a public page. *

Questions? WhatsApp 0428 435 318 or email garry@qorzone.com.